Alteryx Data Leak Exposes 123 Million Households: What You Need to Know
Authored by a Symantec employee
More than 120 million U.S. households had information exposed in a data leak, potentially raising the risk of identity theft for the impacted American families.
A security suite that helps protect your devices.
Free security software just doesn’t have the resources to keep up with new threats as they emerge. That’s why you need a multi-layered defense to security. Meet Norton Security Premium — protection for up to 5 of your devices.
Here’s what happened:
- Cybersecurity company Upguard said it discovered the exposed data on Oct. 6, 2017, in a cloud-based repository, and made its discovery public on Dec. 19, 2017.
- The repository that was exposed contained a range of U.S. household data from Alteryx, an Irvine, California-based marketing and data analytics company.
- Alteryx’s data sets appeared to belong to Experian, a credit reporting agency.
- Upguard alerted Alteryx about the exposed data sets, and Alteryx secured the database last week, according to a Forbes article.
What household data was exposed?
The data included 248 fields of information for each household. The information ranged from addresses and income to ethnicity and personal interests. Details included contact information, mortgage ownership, financial histories and whether a household contained a dog or cat enthusiast.
Not included in the data: names.
Although individual names were not included in the data, it’s possible that data thieves could cross-reference stolen information with other available public information.
For instance, someone could use a street address to search for property tax information. That property tax information often includes the name of the property owner. In this way, someone could “piece together” an individual by combining the different sources of information, which could ultimately lead to identity theft.
To learn more, you can read about different types of identity theft, including tips on what you can do to help protect yourself against it.
Our best protection. One low price
Norton Security Premium helps protect up to 5 of your Windows PCs, Macs, Android smartphones or your iPads.
Symantec Corporation, the world’s leading cyber security company, allows organizations, governments, and people to secure their most important data wherever it lives. More than 50 million people and families rely on Symantec’s Norton and LifeLock comprehensive digital safety platform to help protect their personal information, devices, home networks, and identities.
Copyright © 2020 NortonLifeLock Inc. All rights reserved. NortonLifeLock, the NortonLifeLock Logo, the Checkmark Logo, Norton, LifeLock, and the LockMan Logo are trademarks or registered trademarks of NortonLifeLock Inc. or its affiliates in the United States and other countries. Firefox is a trademark of Mozilla Foundation. Android, Google Chrome, Google Play and the Google Play logo are trademarks of Google, LLC. Mac, iPhone, iPad, Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Microsoft and the Window logo are trademarks of Microsoft Corporation in the U.S. and other countries. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Other names may be trademarks of their respective owners.