See how 2018’s heightened attention around breaches and privacy may have influenced consumers’ behaviour and understanding of privacy, security and identity theft in the 2018 Norton™ LifeLock™ Cyber Safety Insights Report, an annual survey of more than 16,000 consumers around the world.
Privacy concerns leave consumers wanting more control, but without hassle or cost
Most consumers (58%) say they are equally or more likely to experience cyber crime than get the flu, so it’s no surprise that 76% of consumers say they are more alarmed than ever about their privacy and 95% believe it’s important to require companies and organizations to give consumers control of how their personal data is used, including 44% who believe it’s absolutely essential that companies do this, or consequently be fined.
However, convenience proves to reign supreme.
While 87% of consumers want to do more to protect their privacy, 61% agree they accept certain risks to their online privacy to make life more convenient. Even further, most consumers are willing to sell or give away certain person data, with over 1 in 2 being willing to sell or give away their Internet search history (56%) and location (56%), while 41% are willing to sell or give away identification information, such as information on their driver’s license or passport.
Younger generations embrace data sharing, but also more inclined to take steps to protect their privacy on social media.
While Gen Z and Millennial consumers are significantly more likely to be willing to sell their personal information than their Boomer and Senior counterparts, they are also more likely to have deactivated a social media account due to privacy concerns 1.
As consumers continue to seek convenience, it’s important to practice simple cyber safety measures2:
How We Define Cyber Crime:
1Generational breakdown is specified as: Gen-Z (ages 18-21); Millennial (ages 22-38); Gen X (ages 39-53); Boomers (ages 54-72); and Seniors (ages 73+).
2No one can prevent all identity theft or cyber crime.